Wed 30th August 2023
|Bikes
|It’s third time’s a charm for Ducati as, once again, the MCN Award for Manufacturer of the Year sits on an Italian shelf. The accolade highlights year-after-year-after-year of incredible success, progression and development in all areas. A triple crown achievement that all Ducati owners and enthusiasts can be proud of.
The recognises of a mix of wins in various categories, more impressive record-breaking global sales numbers, and innovation in key market sectors. Diversifying and reinforcing what Ducati means to riders the world over. Continual success on track in MotoGP, WSBK and BSB has helped highlight the performance and values that carry over to the DNA of the models that customers can purchase from the ever growing and evolving dealer network.
All undeniable elements that combine to make Ducati Manufacturer of the Year. MCN said, "This year's victors Ducati tick pretty much every box with a mix of award wins, a record-breaking year of global sales and profits, innovations in moving key segments of the market forward with bold and emotionally engaging motorcycles, and for relentlessly refining and honing their core offerings to take them to top of numerous two-wheeled classes."
See the full printed award report below.
A considerable investment and effort has also been made in 2023 to improve and develop experiential events across the UK, from dedicated new model launches, greater presence at existing shows like Adventure Bike Rider Festival and specialist track events for race-bred Ducatisti to really stretch their legs – not to mention the UK’s first ever DRE Racetrack Academy at Silverstone.
Ducati also scooped awards for the following models, Diavel V4, Multistrada V4 Rally and, for the second year in a row, Panigale V4S. See below for a run-down of the of the awards they garnered for their incredible attributes and contact your local dealer to book your award-winning test ride!
