Mon 25th November 2024
|Company
|Bologna (Italy) / Billund (Denmark), 25 November 2024 - Ducati and the LEGO Group present the new LEGO® Technic™ Ducati Panigale V4 S set, a brick reproduction that celebrates the design and technical sophistication of the “Wonder Engineered”, the seventh generation of Borgo Panigale superbikes, unveiled last July during World Ducati Week.
From the union between Ducati DNA and that of LEGO® Technic™ comes this spectacular 1:4 scale model (dimensions: 30x43x15 cm) of the Panigale V4 S, which contributes perfectly to Ducati's mission to enrich people's lives through memorable experiences built around the "Red bikes of Borgo Panigale". The new set is perfect for all those who love two wheels and want a high-quality object, to build and collect with pride.
The new Panigale V4 is the bike that inherits the highest number of technical solutions resulting from the experience gained by Ducati Corse in the main World Championships, with the aim of being able to offer the same riding sensations as professional riders. The result is a combination of beauty and technology, which blends new design, aerodynamics, ergonomics, chassis and electronics solutions to be faster on the track, more effective and capable of amplifying the skills of riders of all levels.
The LEGO® Technic™ set is a tribute to this bike and allows adults who are passionate about model making and engines to enjoy an immersive construction experience. In fact, all the details stand out for their realism, as fans of bricks will be able to assemble the front and rear suspension, test the steering and discover the pedal gear shift that perfectly simulates the mechanics of the Ducati. With its iconic Ducati Red colour and realistic details of the V4 engine and chassis, the set faithfully recreates the silhouette and sophisticated technical solutions of the original bike and invites everyone to discover the secrets of the world of Ducati motorcycle mechanics.
“We are very pleased to renew our collaboration with LEGO®, an iconic Company that, like Ducati, creates unique and exciting experiences through its products, and with which we share many important values, including the continuous search for innovation and obsessive attention to detail,” says Alessandro Cicognani, Licensing, Merchandising & Corporate Sponsorship Manager of Ducati. “When we showed the world the new Panigale V4, the seventh generation of Borgo Panigale superbikes, it was clear that we were presenting a technical revolution with the aim of engineering wonder. Seeing it reproduced so faithfully in this LEGO® Technic™ set is a great emotion, as well as a unique opportunity for enthusiasts to explore the design of the bike and live an unforgettable experience to build it with their own hands”.
“It is an honour to be able to reproduce an icon like the Ducati Panigale V4 S. This set captures the essence of the Bologna brand’s speed and elegance, allowing fans to enjoy a building experience that pays homage to Italian engineering,” says Uwe Wabra, Senior Designer for LEGO® Technic™. “LEGO® Technic™ versions of real-world vehicles need to look and feel as authentic as possible. This means we are constantly testing new techniques to recreate specific details such as the suspension, handlebars, engine and gearbox. We had the pleasure of visiting the Ducati design team as they were developing the new Panigale V4 and they gave us unique insights into the technology and design. We had a fantastic time with this group creating the set and we hope everyone can experience the thrill of building the Panigale V4.”
“We are really excited about this set, which is a tribute to Italian excellence, to that mastery of engineering on two wheels that the whole world admires,” adds Marco Capone, General Manager LEGO Italia. “The partnership with Ducati was fundamental in creating a product that will excite brick lovers, but also motoring fans, attentive to the technical details that are at the highest levels here.”
The LEGO® Technic™ Ducati Panigale V4 S model, made with 1,603 bricks, is suitable for ages 18 and over and will be on sale in LEGO® Stores, online at shop.LEGO.com and in the entire LEGO® sales network starting from 1st January 2025 at a price of 199.99 euros.
The first opportunity to admire this extraordinary collaboration up close will be on 3rd December, during “Campioni in Festa”, the event in which the protagonists of Ducati’s extraordinary racing season will celebrate their successes. In the BolognaFiere area there will be a space dedicated to the new LEGO® Technic™ Ducati Panigale V4 S set, with a surprise for all enthusiasts.
Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG
Powerful engines, distinctive design, innovative technologies and a lot of passion: this is the credo according to which Ducati, founded in 1926, still works today in the development and manufacturing of its world-famous motorcycles. In its factory in Borgo Panigale (Bologna, Italy), Ducati crafts the dream of every Ducatista giving life to motorcycles that are the purest expression of refined engineering with a constant attention to the highest standards of quality.
The Italian motorcycle manufacturer has racing in its DNA and competes with official teams in the MotoGP and WorldSBK Championships, where it tackles every race determined to continuously improve its performance and share the emotions of the sport with its community. 2024 marked an extraordinary year for Ducati, which for the third year in a row became World Champion in MotoGP, achieving the unprecedented feat of winning 19 out of the 20 Grand Prix season races, while also winning the Constructors‘ and Teams’ Titles. In WorldSBK the Company confirmed its status as the most successful manufacturer in the championship reserved for production-derived bikes, winning the 20th Manufacturers’ World Title in its history, while in WorldSSP Ducati won the Riders’ and Manufacturers' World Titles.
Until 2026, the Italian motorbike manufacturer is also the sole official supplier of motorbikes for the FIM Enel MotoE™ World Cup, the electric class of the MotoGP World Championship, which sees as many as 18 high-performance electric motorbikes developed and produced by the Borgo Panigale-based company on the track. The 2024 season also marks the beginning of a new, historic chapter for Ducati, which officially entersnthe world of off-road racing, debuting in the Italian Motocross Championship and winning its first title with the Desmo450 MX prototype.
Moved by passion and fueled by racing spirit, Ducati proudly brings ‘Made in Italy’ to more than 90 countries worldwide.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.legogroup/about.us.
